iAppleJuice. Apple juice, done better.

The iAppleJuice is the Apple made Apple juice. A move towards irrelevant diversification, Apple can benefit greatly from creation of foodal products. Foodal products that utilize the brand fruit, would automatically be accepted in the community of Apple product users. With the usage of a simplistic design, the box looks ever so Apple.

Drinking the iAppleJuice in front of Apple or non Apple fans seems to always shock and awe. No product in the world has made us feel so good. Not only is the iAppleJuice simply beautiful, it is also extremely healthy.

From a business perspective, irrelevant diversification allows Apple to spread their risk into different industries. The diversification theory from "Business for Large Companies" by Porter et al (2011), indicates that consortiums are 'in' this season and what better time for Apple to create a whole new line of foodal products than 2011. This may just be the beginning of something great.